Löffler was faced with the challenge of clearly differentiating itself in the international competitive environment of the sportswear industry, while at the same time textile production was increasingly migrating to Asia and regional value creation and jobs were under threat. In addition, there were increasing demands for transparency, sustainability management and reporting, particularly with regard to the supply chain, the carbon footprint and compliance with social and environmental standards
Löffler has consistently integrated sustainability into its corporate strategy, for example through regional production, climate-neutral manufacturing and transparent supply chains, and has actively communicated these measures in its marketing. The effect is measurable: In customer surveys, newsletter recipients rated the company’s commitment to sustainability with 8.2 and 8.4 out of 10 points respectively, and Löffler has received several awards for its sustainability reports and as ‘Austria’s Sustainable Designer’
The regular employee surveys and annual employee appraisals are mentioned in the sustainability report as key instruments for dialogue and continuous improvement.
No. 7 in customer satisfaction in the ‘Sportswear’ sector
Kununu Score: 4.5 (out of 5) – 100% recommendation
More punctual payments: +5.7% than the average
